Having a fantastic gift to produce art does not necessarily equate to a regular invitation to exhibit your work in a gallery. There are certain factors that need to be considered in order for you to get your art into a suitable venue. The amount of enquiries that dealers and galleries receive from budding artists is large and, therefore, you need to be able to show why your work should be chosen ahead of the others.
One of the first things you should do is put yourself into the shoes of the gallery or dealer. Why would you choose an artist such as yourself? What makes you stand out from the competition? By asking yourself these questions, you can begin to think of how you can present yourself, and promote your case for displaying art.
Another key consideration is the specific details of the gallery that you are applying to. Galleries often have a certain niche of art that they display and you need to make sure that your style fits in with that of the gallery. Galleries will reject your proposal if your work does not fit in with other designs being displayed and may well be looking for a certain type of art.
Furthermore, gallery owners are very likely to operate as a business. If you were the gallery, one of your first thoughts would be “what is in it for me?” Show how your collection will add value to the gallery, directly link this to the profit they could make and you are much more likely to be chosen.
When you are selling your case to the gallery, give details of the context of your art. Although art critics and observers love trying to work out the finer details that your art represents, be explicit about the technical details of your work when speaking to the galleries. They won’t have time to go through every application and work out what it means.
Finally, try to be low-maintenance with your requirements. Try not to have too many special requirements or conditions; this will cause them to look elsewhere.
Overall try and make your presentation as interesting, personalized, and relevant to the collection as possible to give yourself the best chance of being awarded a space in the gallery!